Contemporary Marketing | 
 enlarge | Authors: Louis E. Boone, David L. Kurtz
Publisher: South-Western College Pub
Category: Book
List Price: $212.95
Buy Used: $8.99
You Save: $203.96 (96%)
New (21) Used (160) from $8.99
Rating:  2 reviews
Sales Rank: 19196
Media: Hardcover
Edition: 12th
Pages: 784
Number Of Items: 1
Shipping Weight (lbs): 4.4
Dimensions (in): 11.1 x 9.2 x 1.3
ISBN: 0324236735
Dewey Decimal Number: 380
EAN: 9780324236736
ASIN: 0324236735
Publication Date: January 14, 2005
Availability: Usually ships in 1-2 business days
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Product Description
CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
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| Customer Reviews:
MARKETING AND JANUS December 6, 2008
Janus Gyan (Soufriere; St.lucia)
THIS BOOK IS WITHOUT DOUBT THE BEST ONE CAN POSSIBLY LOOK AT IN TERMS OF IN DEPTH MARKETING ACUMEN. I HAVE HAD THE BOOK FOR 2 YEARS AND IT HAS PROVIDED ME WITH TACTICS AND STRATEGIC INSIGHTS I NEVER WOULD OF THOUGHT OF. I GUARANTEE YOU WOULD LOVE IT.
Marketing June 20, 2008
Christopher Don (Ann Arbor)
0 out of 1 found this review helpful
This book was as good as the class I took. Take it how you want it, if you like marketing your prob going to like this book.
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