Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business | 
 enlarge | Authors: Faith Popcorn, Lys Marigold
Creator: Gerti Bierenbroodspot
Publisher: Harperbusiness
Category: Book
List Price: $26.00
Buy Used: $0.01
You Save: $25.99 (100%)
New (30) Used (236) Collectible (11) from $0.01
Rating:  10 reviews
Sales Rank: 2016807
Media: Hardcover
Edition: 1st
Pages: 512
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.3 x 6.1 x 2
ISBN: 0887306942
Dewey Decimal Number: 303.4973
EAN: 9780887306945
ASIN: 0887306942
Publication Date: April 1996
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Used - Good; Shows moderate wear. Will be shipped promptly!
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Amazon.com Review
Heralded as "the Nostradamus of marketing" by Fortune magazine, Faith Popcorn is the premier trend guru; her national bestseller The Popcorn Report identified the business and personal trends that took off in the early 90's, from "cocooning" to "cashing out." Nobody has been more accurate in demonstrating how to profit from tracking the trends, and in Clicking, Popcorn describes how to CLICK into more recently identified trends to future-fit themselves professionally and personally. Clicking is an invaluable road map to the newest lifestyle trends. It's about possibilities, taking chances, and taking charge of the future -- now.
Product Description
The best-selling author of The Popcorn Report offers readers guidelines for using major societal trends--including "anchoring," "clanning," and "pleasure revenge"--to make choices for improving career, relationships, lifestyle, and appearance. $120,000 ad/promo. Tour.
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| Customer Reviews: Read 5 more reviews...
 The future September 17, 2008
Rica Web (Philippines)
This book is a good reference about the future. I bought a copy in 1999 and now witnessing the trends as predicted - cocooning. I never thought I would spend so much time using the Internet. Today, I am almost utilizing the web just like a television. I also did online learning and now creating web sites for tutorials. I also bought so many books online that are not available in our local bookstores. There is another trend, however, that might happen very soon. People will revert to shipping because petroleum is dwindling in supply and becoming more expensive. The world today is having a hard time, a crisis, as a result of high fuel prices. The result is devastating because the food prices have gone up. Airlines are now having difficulties and limited its flights. Thus, it won't be long when sea vessels and ocean liners will become trendy once again to save on fuel.
 Decent Concepts June 20, 2003
Joseph Valentine Dworak (Minneapolis, MN)
2 out of 2 found this review helpful
Despite the fact this book has an awful cover, it is useful. Faith Popcorn presents a valid argument that we as a society need to observe the trends that are driving our culture. Some of the trends include, cocooning, clanning, icon-toppling among others. These trends make sense and are backed up by anecdotal evidence gathered by the author's company.
Faith is a futurist marketer, trying to predict what will happen next, and what consumers will want. There is some wiggle room, I believe, between the forces of what consumers want and what companies and culture demand that the consumer has to buy. Faith leans more towards trends should drive companies, rather than companies driving trends. Overall a useful book, but at this point some of the material is out of date, (note the 97 publishing date), but I am sure Faith is somewhere 'popping' some more ideas at her company, the 'brain reserve.' One pick with this book is the concept of 'female think' & 'mancipation.' While there is some validity to what Faith is saying, why does the chapter on 'female think' get two chapters and all other trends (17) get just one? Fair and Balanced? Faith, you are successful, quit trying to prove it to the boys club, who cares what they think of you, you are doing a great job. Just some observations. Grade of 'B'Joseph Dworak
 Useless drivel February 2, 2003
Utley (Eugene, OR USA)
5 out of 6 found this review helpful
Trends? I'd say Faith is more of a keen observer of what's happening NOW rather than what may soon be. The first 20 minutes of the 90 minutes I heard (the audiobook) was a combination of wordsmithing, technospeak and self-promotion. If you want a good book about REAL unfolding trends, pick up Robert Reich's "Future of Success." He's not selling a product.
This is a really good book. May 31, 2001
Allyn (America!)
1 out of 20 found this review helpful
This is a really good book. I learned a lot. I keep it on a shelf near my desk so people think I read it. I quote the parts I did read in meetings so people think I am cool.
 Missed your Target! May 1, 2000
5 out of 17 found this review helpful
The book is recommended for college students yet most of the text is intended for the baby boomer generation and not the new savvy student. Better luck next time.
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