| That dog won't hunt: why what you've always done won't work anymore.: An article from: Cornell Hotel & Restaurant Administration Quarterly |  | Author: Harley Mayersohn
Publisher: Cornell University
Category: Book
Buy New: $5.95
Format: Html
Media: Digital
Pages: 14
ASIN: B00092XZ0G
Publication Date: October 1, 1994
Availability: Available for download now
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Product Description
This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on October 1, 1994. The length of the article is 3997 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Traditional sales methods are not as effective as they were before. Therefore, these methods must change to ensure the survival of the hotel. Among the sales methods that can increase revenues are four wall marketing which is to utilize the facilities and services within the hotel to promote each other, community relations, market saturation and differentiating the hotel from the competition. Tips on sales personnel training are provided.
Citation Details
Title: That dog won't hunt: why what you've always done won't work anymore.
Author: Harley Mayersohn
Publication: Cornell Hotel & Restaurant Administration Quarterly (Refereed)
Date: October 1, 1994
Publisher: Cornell University
Volume: v35 Issue: n5 Page: p82(6)
Distributed by Thomson Gale
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