This book is about a completely new way to look at the underlying cause and cure of obesity. Ask any group of scientists, office workers, or people on the street why we are overweight and what to do about it and the answers are sure to come. Unfortunately they are wrong. If the answers were even marginally right, there would not be the explosion of obesity we are experiencing today with close to 100 million obese and another 100 million overweight in the USA alone. They can t all be too lazy to exercise, eat bad food, drink too many sodas, be slothful or any of the litany of horrors that have been slung at them. As they say Texas That dog don t hunt.
The weight loss industry is full of well meaning people have spent a great deal of time and money searching diligently on the wrong paths. They have looked at the symptoms then searched for ways to alleviate them. Unfortunately no matter how diligent the effort, if it starts on the wrong path it is doomed to failure.
Written in a friendly practical manner this book does three things. 1. It dispels many of the myths surrounding weight gain and loss.
2. It explains in practical understandable language what the underlying cause of obesity is.
3. It provides a true practical method to eliminate obesity and overweight.
Understanding the real cause of obesity is a scientific breakthrough that sets the stage for ultimate success. Beginning with the key question, if everyone hates being overweight then why do so many people with so little in common eat more than they physically need?
The answer that it is a subconsciously motivated compulsion to eat was gleaned from thousands of interviews. How it is developed is fully explained.
The second scientific breakthrough is how to break the subconscious compulsions. The information on how to cure it is based on test results with real people. How to do the protocol is fully described in a manner that the average person with no scientific background can understand and do.
