Internet Marketing: Integrating Online and Offline Strategies |
 enlarge | Author: Mary Lou Roberts
Publisher: Atomic Dog
Category: Book
List Price: $103.95
Buy New: $51.95
You Save: $52.00 (50%)
New (17) Used (20) from $42.00
Sales Rank: 362595
Media: Paperback
Edition: 2
Number Of Items: 1
Shipping Weight (lbs): 1.8
Dimensions (in): 10.8 x 8.5 x 0.6
ISBN: 0759392781
Dewey Decimal Number: 380
EAN: 9780759392786
ASIN: 0759392781
Publication Date: May 22, 2007
Availability: Usually ships in 1-2 business days
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Product Description
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
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